It’s no secret that the world of literature is slowly dying as the age of the internet and social media are just beginning. But some book lovers and creative businesses are getting books the attention they need and deserve, and finding a way to fit them into the online world.
Welcome to Librairie Mollat. This French bookstore in Bordeaux became famous for their IG series Book Face, where they merge book cover with their employee’s faces.
Their IG is still going strong and captures surreal, seemingly impossible optical illusions. Held up like a mask, on some part of the body, sleeves sometimes hide parts of the face or lower body, letting hair or certain limbs complete the look.
This is the least old fashioned book store ever, for those who think that bookshops are antique and remain in the past. So far, this clever and trendy digital tactic has garnered them almost 72,000 followers.
These guys really judge books by their cover, in the most whimsical day ever. It’s a playful source of happiness amidst the negative news cycle which isn’t fun to read at all. Those who are more a fan of classic literature might find themselves conflicted by this addictive tech trend.
Whenever the French do anything, it’s somehow incredibly chic and cool, so why would their now-viral bookface trend be any different? If anything, it’s a cheeky way of letting bookstore culture continue to live in the age of social media, and integrating it seamlessly.
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via Entertainment News
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