Surprisingly, many celebrities are getting rich, not thanks to their acting, athleticism, or musical prowess, but because of the brand deals. Celebrity endorsement agreements have been a necessity for centuries. In many ways, before the social networks have become a thing, this was the most important experience that brands could hope to get. But if we are talking about the “big league,” then this is an entirely different story.
Let’s check out 7 of the biggest celebrity endorsement deals!
1. George Clooney – Nespresso, $70 Million
Unless you’ve been living under a boulder for the past 15 years, you probably already know the Nespresso slogan. And this is likely due to the sensual voice of George Clooney, and not to the quality of Nespresso products. Clooney signed a $ 5 million contract with the brand back in 2005. Given that since then, he has always been the face of Nespresso, this means that the Hollywood star has already earned around $70 million.
2. Beyonce – Pepsi, $50 Million
When you are the Queen Bee, you will not settle for anything less than “a boatload of money.” Anyone would love to strike a deal with a famous singer to represent their brand. So why not make an advertisement with Beyonce and her army of fans? That’s precisely what the Pepsi leadership thought when they signed up a contract with Beyoncé in 2013. Although this did not work, and sales fell slightly, the celebrity still managed to snag $50 million.
3. 50 Cent – Reebok, $100 Million
50 Cent is an incredibly successful rapper, but, like any smart businessman, he did everything possible to make the most use of his popularity. One of the smartest deals he’s ever made was with Reebok, a well-known shoe and sportswear brand. Thy asked 50 Cent to be the face of their new G-Unit shoes. This included advertising, which has earned him $100 million.
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